FOR ARTISTS, BRANDS & FANS.
BUILT FOR THE BEAT OF NOW
SHOWCASE
FEATURED CASE STUDY
BRAND HUB
UOB AFTERHOURS
MARKies Award Winner — Best Digital Campaign
Reimagining banking through music and culture.
RELE developed and delivered UOB Afterhours, a full-scale digital music campaign aligned with UOB’s brand identity and its commitment to music and culture.
The campaign transformed bank spaces after operating hours into intimate live music venues, creating unexpected spaces for audiences to experience performances from some of Asia’s most recognised artists.
From creative concept development and artist curation to production, content strategy and digital amplification, RELE brought the campaign live.
18 original live performances. Millions of views.
And a MARKies Award for Best Digital Campaign.
ABOUT
Built for Artists and Brands Who Move Culture.
RELE is an award-winning entertainment and creative agency shaping culture across Asia.
We connect brands, artists and fans through music, creativity and experiences — turning ideas into culturally relevant moments that move people and deliver results.
Inspired by 锐利 (Ruì Lì), meaning sharp and incisive, RELE represents a mindset of bold thinking, distinctive creativity and purposeful curation. It also echoes “release” — our belief in creating experiences that invite people to let go, reconnect and immerse themselves in the moment.
From launching international, Korean and Asian artists to creating award-winning brand campaigns and producing sell-out live shows, we bring together strategy, creativity, artists, content and culture to create impact.
Award-winning. Asia-focused. Culture-driven.
